Description

Joico Color Balance Purple Shampoo

Color Balance Purple neutralize brassy/yellow tones in blonde/gray hair. Platinum blondes and silver foxes, rejoice, your hair color regimen just went from high-maintenance to #instacool!

Staying true to hue is now easier than ever JOICO’s glacial, yellow-mellowing duo is specially formulated to keep brassiness from deminishing blonde and gray hair’s cool factor. With a perfect dose of tone-correcting purple pigments and color-protecting Multi-Specturm Defense Complex, Color Balance Purple instantly neutralizes unwanted brassy and yellow tones.

– Instantly neutralizes unwanted brassy/yellow tones in blonde/gray hair
– Tone-correcting pigments attach to the hair fibers and stay attached through multiple shampoos
– Multi-Specturm Defense Complex helps protect color against fading
– Bio-Advanced Peptide Complex delivers non-stop repair and protection for healthier hair with every use
– Boosts shine and reduces frizz